BREAKOUT SESSION

12:30 – 1:45 PM
Halsey Family Hall

Welcome and General Session: Working with the VSBMO and VDA

Kicking off the inaugural Virginia Spirits Summit + Conference, Secretary Katie K. Frazier of the Virginia Department of Agriculture and Forestry will deliver opening remarks. VDA leaders and representatives from the Virginia Spirits Board Marketing Office will then provide an overview of each organization, highlighting ways distilleries can get involved to advance both individual and collective goals and strengthen the Virginia spirits industry.

The session will cover current legislative and policy initiatives from the VDA, updates on the VSBMO’s 2026 programs—including the First Landing Cup, Virginia Cocktail Games, VA250 Bottle Collaboration, domestic and international marketing efforts, Virginia Spirits Month, and more—offering a comprehensive look at opportunities and resources for distillers across the Commonwealth.

Meet the Speakers

Becky Harris, VDA President

Becky Harris

President, Virginia Distillers Association

Jack Gorman

Executive Director, Virginia Spirits Board Marketing Office