BREAKOUT SESSION

Turn Foot Traffic Into Smarter Marketing Decisions Join the Virginia Spirits Board Marketing Office (VSBMO) for a data-driven insights session powered by Placer.ai, where eligible Virginia distilleries will receive a deeper understanding of who is visiting their tasting room, when they’re coming and how to turn those insights into more effective marketing strategies. Using real-world, anonymized location data, this session will explore statewide visitation trends while also providing customized reports for participating distilleries. These insights are designed to help you allocate your marketing dollars more efficiently, plan better events, optimize staffing, and attract your ideal customer.