BREAKOUT SESSION

3:00 PM – 4:00 PM
Halsey Family Hall

Building Your Marketing Toolkit

Learn how to create and operationalize a ready-to-use brand kit designed to streamline all your marketing efforts. This session will guide you through assembling essential elements such as key messaging, creative assets, press materials, and a comprehensive library of visuals. You’ll discover how to leverage these resources for media outreach, partnerships, social media content, event promotion, and other proactive marketing initiatives. By the end, you’ll have a toolkit that ensures your brand stays consistent, recognizable, and ready for any opportunity to connect with your audience.

Meet the Speakers

Amanda Christian

Senior Content Strategist, Virginia Spirits Board Marketing Office

Casey Prentice

Vice President, Owned and Paid Media, The Hodges Partnership