BREAKOUT SESSION

Learn how to build stronger, more productive relationships with wholesalers and distributors to maximize your brand’s reach. This session will cover best practices for improving communication, setting clear expectations, and navigating the distribution process effectively. Participants will gain practical strategies for managing partnerships, resolving common challenges, and ensuring their products are positioned successfully in the marketplace. Whether you’re a new or established distillery, these insights will help you optimize your distribution efforts, increase visibility, and drive sales across Virginia and beyond.