3:00 PM – 4:00 PM
Halsey Family Hall
Building Your Marketing Toolkit
Learn how to create and operationalize a ready-to-use brand kit designed to streamline all your marketing efforts. This session will guide you through assembling essential elements such as key messaging, creative assets, press materials, and a comprehensive library of visuals. You’ll discover how to leverage these resources for media outreach, partnerships, social media content, event promotion, and other proactive marketing initiatives. By the end, you’ll have a toolkit that ensures your brand stays consistent, recognizable, and ready for any opportunity to connect with your audience.
