BREAKOUT SESSION

Speaking a common language about and around the spirits you produce can be a great tool for tasting room and production staff when communicating about the individuality of your products with consumers, wholesalers, press and other industry players. Tracy Waldron, owner of the Virginia Wine and Spirits Academy, will discuss the Wine and Spirits Education Trust’s (WSET) systematic approach to tasting, and how speaking a common language can be beneficial to your business.