Welcome to the Virginia Spirits Licensee Hub — your destination for industry updates, promotional opportunities, and programs designed to connect Virginia’s distilleries with restaurants, bars, and retailers across the Commonwealth.
Virginia’s craft spirits industry continues to grow, thanks in large part to the collaboration between distillers, hospitality professionals, and retailers like you. This page is your central resource for learning about trade tastings, seasonal promotions, educational events, and partnership programs — all designed to help you showcase Virginia-made products and engage your customers with local flavor.
Together, we’re strengthening the connection between Virginia’s distilleries and the places where people gather to raise a glass.
Every Virginia distillery tells a story — of passion, family, and craft.
When you support local this, you’re supporting the people behind the stills: small businesses, family-owned farms, and artisans who pour their heart into every creation.
The Virginia Spirits Board Marketing Office (VSBMO) is hosting a series of regional trade tastings to connect Virginia distilleries with bar managers and restaurateurs.
Each September, Virginia ABC celebrates Virginia Spirits Month with 20% off Virginia-made spirits statewide — available in ABC stores and distillery bottle shops.
Launched in 2024, the Virginia Cocktail Games celebrate mixology talent and highlight the creativity of Virginia bartenders and distilleries.
In partnership with the Richmond Chapter of the U.S. Bartenders Guild, Virginia Spirits sponsored the Virginia Spirits BarPro Conference.
Join the Virginia Shelf Program — a recognition initiative for licensees who proudly support Virginia distilleries by carrying and promoting a minimum number of locally made spirits.
Program Benefits:
Stay informed on the latest events, partnerships, educational programs, and promotions designed for Virginia ABC licensees.
